The Origin Story

You see, when a man “loves” a woman…

Sorry, despite having Screw in the title of the book, this isn’t THAT sort of story ūüôā

As a kid¬†I was, without a doubt, a massive pain in the ass from a grown-up perspective. I didn’t set out to be contrary, but I’ve always looked at the world from a different perspective (which, incidentally, tends to be the source of all conflict). As such, I got in trouble, a lot.

Despite frequent roadblocks and setbacks, I was not deterred, and have continued along my contrary path through life. However, as I’ve traveled the path of the outlier,¬†I’ve found that the world simply isn’t designed for outliers.

And, to be fair, that’s…well, fair.

Bell Curve - Standard Deviation

Source: Wikimedia Commons

By the¬†very definition, most of the world is average. They think average thoughts, do average things, and live average lives. If you’re average, and content being average, there’s nothing wrong with that. Average isn’t bad…it’s just average.

But what do you do if you aren’t average, or don’t want to be average? What if you just want…more?

Enter Screw the Zoo.

This book is meant to be a guide for those who live at the far edge of the bell curve. If you’re brilliant, exceptional, or¬†if you’re simply feeling stuck in a rut, trapped by life, then this book is for you.

Through a combination of observation, extensive study, and even more extensive trial-and-error, I’ve found a set a principles that allow exceptional minds to not only maximize their innate potential, but also to successfully navigate through a world that simply isn’t designed for them.

Reality is negotiable, perception is everything, and it’s never too late to start down a different, better path.¬†Why does this matter?

The following video provides a concise and powerful explanation:

Life is short, and WAY too short to spend it doing things you don’t love.

If this resonates with you, then please, read the book. The official release date is June 9th, 2015, and I’ll update this post with links once everything is set-up for publishing. In the meantime, you can head over here to download a free sample of the book.

I feel compelled though to include a warning: This book isn’t meant for everyone. If you’re not an outlier, or don’t want to be an outlier, then this book is likely to¬†piss you off…and for that, I am absolutely unapologetic. If you try to please everyone, you please no one. I’d rather have 1,000 hardcore¬†fans than 1,000,000 ambivalent ones.

But if you read it, love it, and feel compelled to make more of your life…welcome to the club!


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Sam McRoberts

Author of Screw the Zoo. CEO of VUDU Marketing.